Friday, March 26, 2010

MTV and the end of the CORPORATION!

I feel like this is totally necessary, so get ready to take it in the butt MTV!

Dear MTV -

One, let’s just face the basics; you are a music television channel that hardly plays music at all. However, since you do some play music, let’s discuss it. I recently went through your music videos to find various displays of half naked girls and enough diamonds hanging off the rappers to probably feed all the homeless people in the world. Way to go MTV. I have been reading this book, culture jam, that actually discusses just what it is that you are doing - ruining self image. You are making young girls and boys buy what you’re selling, and you are selling sex on every corner. Your music is not music, it is sex.

I think that you could take some advice from this book, for example, you’re corporation is a prime example of the reason “cool” is changing from something unique to something mainstream. “Now you’re cool if you are not unique - if you have the look and feel that bears the unmistakable stamp of America. Hair by Paul Mitchell. Khakis by the Gap.” Maybe you should consider what you are doing. You’re convincing impressionable kids that cool is sex and alcohol and that the reality of their life should be the reality that you’re selling them - that drinking is cool, by expensive clothes is in and that having sex is what all the normal cool kids are doing.

You also can’t claim that you don’t know that this is what you are doing to the young minds of America. According to this book, again, it costs $4,100 dollars just to get a 30 second time slot on your channel, so I’m almost certain you have looked over and looked over again to every detail of every second of programming that airs on your channel - therefore, you know exactly what you are showing the minds of young children. There is no way, for that price, that you don’t know what you’re feeding America. Why are you doing this? Why are you continually showing images of half naked girls on spring break, reality shows that depict nothing but swearing and drinking and music videos with girls that have been so photo-shopped that no girl could like that if they tried? I understand that you have freedom of speech but don’t you also think you should have a sense of responsibility too? Don’t you think that it is the right thing to do?

Culture Jam ask a very poignant question, that I would like you to answer as well, “why do nine out of ten women feel dissatisfied with some aspect of their own bodies?” I know you’re just a television station and you don’t have all the answers, but I think you should look at yourselves when trying to answer this question. Look at every character on every show that you put out, look at every message you are sending - pretty soon you will have no young girls to watch your shows because they will all either be in mental hospitals or vomiting away in their bathrooms. The girls that are watching your shows have not even gone through puberty yet and you’re expecting them to just understand and handle very adult concepts. The bad news is, they can’t! I know behind MTV there are bunch of CEO’s, and I’m sure at least one of you has a daughter - how would you like it if I exploited your daughter, taught her about sex when she was ten, taught her that drugs/alcohol were a normal part of life at eleven, and by the time she got her first period she pretty much knew that she was meant to have sex with boys and go shopping all day and party all night.

I suppose all I’m really trying to say here is that I want you to do something about all of this. It’s kind of like alcoholics anonymous, I want you to admit you have a problem first and then work to fix it. What you are doing is wrong; this is okay for you to admit. You should then try a new strategy. Let’s not focus on any illegal substances, anything that you can’t do before 18 or 21, anything you can’t do with someone 6 years older than you etc. etc. Why don’t you focus on playing the music, the real music without all the sex and whatnot. Why don’t you focus on art - isn’t that what you’re supposed to be about in the first place; a creative channel that plays music and talks about art. Go for it! I say let MTV be the station that breaks all of this nonsense and starts something new, you already have a captive audience and I don’t think that they are going anywhere…just give them something new - I promise they’ll think it is cool because it is coming from you. You could start something really great here - how about talking to real artists, promoting world change, and no more reality television - let people make their own reality. Deal or no deal?

CORPORATION!

One of the biggest surprises that I found after watching the corporation, is that many of the corporations that I’ve always thought were good companies such as Odwala and Sears, have paid millions of dollars for fraud and ignoring health standard!! I was astounded at how many companies I bought things from my whole life, were actually shady liars!!!

An agitation was to find out that many owners of various corporations don’t even realize that they are hurting the environment and when they do know they feel like they can’t go anything about it. It was weird to hear CEO’s say that fixing their environmental footstep is harder than one might think. Why should it be so hard? It shouldn’t!

One significant item of new learning would be that I had no idea that corporations were legally people!!! WOAH!!! Even further was learning that corporations are psychopaths. Crazy! I had never thought of corporations as more than the bare minimum as a place that sells things until now. It was definitely an eye opener - I will continue to think about the businesses in my life differently from now on.

One question I had after the second half was why is falsifying the news not against the law? It’s not even the corporations that are lying to us anymore, it’s the news too?!?!?! I don’t understand how this can happen, how on earth can the news I’m being presented be a lie? I never even once thought it would be legal for the national news to lie to me or to cover up the through about a story and only tell the parts that they want too. What is this world coming too? This definitely taught me that I should research the articles I read a little more.

I find the end of the film helpful - I really want to change the world we live in, and I know step by step over a lot of time I can! Woo hoo!

I will use the information I have experienced in this film to educate other about what is happening in our world that many people do not know about. I want people to join me in culture jamming and stopping all these crazy things that are happening to us!

2 comments:

  1. 1. CJ: GREAT letter! You have strong feelings and opinions and they come through - yeah! I love that you ask specifically for responsibility and change. Nice adding the bit about their having daughters. Kudos!
    2. The Corporation: The part about the falsification of news always throws me over the edge too. ACK! But woo hoo to you! Love, love, love to hear you so excited about changing the world. And that you have become a more critical consumer in general, and want to educate your friends. Start it up! Rock on sistah! :)

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  2. PS: Definitely send your letter to MTV. Be an activist! :)

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